The goal of the pitch at a Seedstars event is for you to sell your product, your company and yourself in a short period of time.
Format
The pitch must be in English
3 minutes of pitch and 5 minutes of Q&A
Only 1 person per team can pitch, and one other team member can join for the Q&A
10-15 slides max
Make it in PowerPoint, Keynote or PDF
Useful tips
Rehearse and time yourself;
Make your slides clear and simple;
Avoid too much text. Prefer images and key facts and figures;
Max. 3 concepts per slide.
What to include in a startup pitch presentation
Content
Company purpose: Define the company/business in a single declarative sentence
Problem
Describe the pain of your customer (or the customer’s customer)
Outline how the customer addresses this issue today
Solution
Demonstrate your company’s value proposition to make the customer’s life better
Show where your product physically sits
Provide use cases
Why now
Set-up the historical evolution of your category
Define recent trends that make your solution possible
Market size
Identify/profile the customer you cater to
Try to calculate the Total Available Market (top down), Served Available Market (bottoms up) and estimate the Share Of Market you want to achieve (TAM-SAM-SOM)
Competition
List competitors
List your competitive advantages (a matrix can be useful)